We all know the importance of shopping independent and local — and we especially love supporting woman-owned businesses in our communities. But even better than that? Shopping mom-owned businesses! We asked our community of local moms for their favorites and put together this list of amazing mom-owned clothing boutiques in Greater Boston. Happy shopping!
A great way to support local businesses is to subscribe to their email lists and follow them on social media — that way, when the holidays roll around or you are in the market for something new, you’re never left wondering where to vote with your dollars!
Cosmo Capri
9 Winchester Terrace, Winchester
This fantastic “my mini and me” shop is run by a local mom, Jacqui, who recently opened her brick-and-mortar shop — and it is a dream! Cosmo Capri started as a trendy women’s clothing pop-up and e-commerce site, but when Jacqui had her first child she recognized the need to cater to soon-to-be mamas, postpartum mamas, women with real bodies — and their little ones! Check our their adorable holiday outfits and tutus for children as well as great tween outfits plenty of special things for you, mama!
Aine’s Boutique
662 Main Street, Reading
This small woman-owned boutique is a hidden gem in downtown Reading with its impeccable service and variety of clothing, jewelry, handbags, and other accessories. They are proud to have been open for more than 10 years! Aine’s is a great place to find everything from statement pieces to gifts to those classic wardrobe staples.
Merry Lion
253 North Avenue, Wakefield
This clothing and accessory spot in Wakefield is the modern mom’s boutique and gift shop, offering clothing for children — both girls and boys — plus women’s apparel. The mother-daughter team that runs this shop focuses on a mix of unique and trendy items from many brands that are also owned and operated by moms! You’ll also find lots of handmade items that are local and loved.
GoodHearts Children’s Shop
642 Main Street, Reading
This independent children’s shop was established in 1999 and offers first communion dresses, christening gowns, and flower girl dresses in addition to everyday apparel. Owned and operated by two mothers of young children, Good Hearts has been on the “Best of the North Shore” list many times!
Love Struck
605 Main Street, Reading
Shopping for those teens and tweens doesn’t have to be difficult! This boutique — which is a sister store to GoodHearts — is run by moms who get it. In addition to selling clothes and accessories, Love Struck also hosts birthday parties and events, like craft and makeup classes.
August Lane
150 West Center Street, Unit 2, West Bridgewater
This south-of-Boston boutique offers all sorts of adorable fashions and is run by a mom of two. You can check out their women’s and kids’ items in person or online — this shop has such great energy!
The Druzy Rose
22 Central Square, Chelmsford
This downtown Chelmsford shop is a local favorite and offers a beautifully curated selection of women’s and children’s clothing. Owner Kristin has a passion for styling, identifying trends, and finding the beauty in textiles. This shop specializes in women’s apparel, baby items, home items, and some personal goods — all carefully selected to support a positive mind, body, and soul.
Flock
South End Boston
This adorable boutique in Boston’s South End has been around for 15 years after its creation by a mother-daughter team. This shop provides style inspiration for customers near and far with its warm, loving, and approachable vibe. Stop in or shop online for women’s clothing, jewelry, accessories, and home and gift items.
Injeanius
The Superette, Boston
Armed with the uncanny ability to pick the most flattering pair of jeans for any body type, Alison O’Brien opened her specialty denim boutique in the North End in 2005 when she was fresh out of business school. Now located in the Superette in the Seaport District, Injeanious is Boston’s premier denim destination! You can find a carefully curated assortment of jeans along with a range of sweaters, tops, jumpsuits, jackets, and accessories.
Hunt + Trade
60 South Street, Hingham
In downtown Hingham, Hunt + Trade is the South Shore’s destination for modern consignment and vintage. The owner, Sree Lenhart, carefully and thoughtfully selects items. Sree, who has a finance and brand marketing background, was inspired to open the consignment store to help ingrain her into her vibrant community and offer her more flexibility to spend time with her three boys.
Project Paulie
42 Prince Street, Boston
What started as owner Nicky Bandera making lasagna for people in need during the pandemic has turned into a boutique with a unique way of giving back to the community. Nicky worked with local artists to create the Project Paulie Tomato, featured on multiple different-colored beanies. Each beanie color is assigned to a local organization, which receives proceeds from each hat sale. Check out the website to read the full story of the origins of Project Paulie, and stop by the shop in the North End.
